Media Brokerage Start-Up Apricot Africa Seeks To Offer Unique Advertising Placement Solutions
Media Brokerage Start-Up Apricot Africa Seeks To Offer Unique Advertising Placement Solutions. Apricot Africa is a media brokerage organisation, specifically on the continent of Africa. The company facilitates the placement of advertising on mainstream medias in both English and French speaking Africa. Apricot Africa is the exclusive representative in Anglophone Africa of Canal+, the French Pay TV operator in Francophone Africa.
ApricotAfrica is a media brokerage organization on the continent of Africa, it specialises in the placement of advertising on French Pay TV channels in Francophone Africa. ApricotAfrica was formed in 2007. The company represents the French Advertising Sales House, Canal+ and sell advertising to Anglophone African clients wanting to advertise on the French channels of Canal+, Canal+Sport, TV5 Monde and France 24. Over the years, the business has evolved to include many more channels into its offering which includes Trace Urban, Trace Africa, Novelas TV, Nollywood TV, A+ and the newly formed sports channels, Canal+Sport 1, 2, 3 & 4.
As a media brokerage organization on the African continent specializing in the placement of advertising on French Pay TV channels in Francophone Africa the company strives to identify clients who would potentially benefit from its unique offering and expand its business. Campaign Management is an important part of its process as a proposal is discussed, finessed and taken into the implementation phase. The company also coordinates the delivery of material, the placement of the ad on the selected channels and monitoring the campaign from start to finish.
At the end of the campaign, ApricotAfrica will report back to its client, suppling the relevant proof of broadcast. The company holds accounts in three of the major currencies, being Pound Sterling, Euro and US Dollar and therefore negate exchange rate volatilities for its clients who can pay in either of these currencies.
