South African Celebrities Who Own Sneaker Brands. The South African sneaker industry has been growing rapidly over the last few years. Several local sneaker brand managed to gain mainstream success and this has led to more entrepreneurs taking advantage of the new found love of local sneaker brands. Celebrities have also seen how big the industry has become and they also decided to invest into the industry by creating their own brands. Below are some of the South African celebrities that own their own sneaker brands.
Refiloe Maele Phoolo, professionally known as Cassper Nyovest, is a South African rapper, songwriter, entrepreneur and record producer. Born and raised in Mahikeng, North West, he is regarded as one of the most successful artists in South Africa. Nyovest collaborated with Drip Footwear Founder Lekau Sehoana and established a new brand called ‘Root Of Fame’ which released its own sneakers last year called the #990s, the brand is set to release more products in the future.
Riyadh Roberts known professionally as YoungstaCPT is a South African rapper and songwriter. He is known for incorporating details about his Cape Malay culture and his Cape Town roots in his music. The rapper’s clothing label YGen Apparel partnered with Street Fever ZA in order to create a trendy sneaker that was released late last year, it aims to embrace and celebrate the Cape Town sneaker culture.
Ndivhudzannyi Ralivhona, known by her stage name Makhadzi, is a South African singer. Born and raised in Ha-Mashamba, Limpopo, she is best known for her songs “Themba muthu” and “Matorokisi”. Makhadzi revealed last year that she had signed a R120 million partnership with Kicks Sportswear in order to release a sneaker brand called Kokovha.