Cricket South Africa Announces Its Partnership With Jay-Z’s Roc Nation Sports International
Cricket South Africa Announces Its Partnership With Jay-Z’s Roc Nation Sports International. Cricket South Africa (CSA) has teamed up with Roc Nation Sports International (RNSI) in a collaboration underpinned by a shared ambition to continue driving the sport in an exciting new direction. The dynamic partnership, which was officially announced on Thursday, is founded on the key principles of powerful story-telling, mutual respect and shared values.
CSA Chief Executive Officer, Pholetsi Moseki said in a statement, “CSA is deliberate and intentional about repositioning its energy to a fan-facing brand experience. The bumper calendar properties that CSA has to offer will be elevated to a global audience, which will in turn export the CSA brand and its varied offerings. “This new direction augurs well for the appetite that our sport fans have demonstrated for our products and is bound to resonate soundly across the country and the globe. This is a thrilling moment for CSA as it charters the excitement back to the fans, to be part of it.”
As part of this new chapter, the core vision of the collaboration includes proactive engagement with a passionate cricket fanbase, striving for excellence both on and off the field, while facilitating a vibrant match-day experience. As Cricket South Africa looks to the future as a ‘sportstainment’ brand, the organisation welcomed the opportunity to join forces with one of the world’s leading entertainment and sports agencies in RNSI.
Roc Nation Sports International (RNSI), a sub-division of Roc Nation Sports, opened its London office in September 2019, led by President and Co-CEO of Roc Nation Unified, Michael Yormark. Founder Shawn “JAY-Z” Carter’s love of sports led to the natural formation of the specialist division that supports athletes in the same way Roc Nation has been working alongside and advocating for music artists. RNSI’s mission is to deliver the most premium and dedicated full-service representation to its world-class athletes and partners.
The partnership with RNSI will also give CSA access to commercial platforms and opportunities that will assist in delivering the business objectives and goals. Roc Nation Sports International (RNSI) President Michael Yormark said it represented an exciting opportunity for RNSI to offer its support to CSA.
