Global Fintech Start-up Appoints Sarah Ferreira Growth Marketing Manager for South Africa
Global fintech start-up appoints Sarah Ferreira Growth Marketing Manager for South Africa. Chipper Cash, the global remittance and money transfer application, has appointed Sarah Ferreira to lead its marketing activities in South Africa. Sarah joins Chipper Cash from CaseWare Africa, a division of Adapt IT where she managed the brand’s presence, and influence and also helped to establish the brand’s identity across the continent.
Sarah will be responsible for driving the growth of Chipper Cash in South Africa following its successful launch in late 2021. Sarah holds her honors in Dramatic Art from the University of Witwatersrand but quickly found her way into advertising after leaving university.
“I am excited to be joining a fintech with authentic African heritage. Chipper Cash is using technology to solve the money remittance and transfers challenges faced on the continent. By offering low-fee transfers and an ecosystem of products driven by the application, we can improve financial access and opportunity for millions of people on the continent. Said Sarah.
She is an accomplished digital marketing and communications expert with over 12 years of experience, coming from a combination of the advertising, corporate, and consultancy sectors. She has held different client service leadership roles within the insurance, technology, financial services, and automotive industries. Sarah’s key areas of interest are digital marketing, ROMI, and Data Analytics. She brings a wealth of experience to Chipper Cash with a proven track record of providing exceptional client service and strategic marketing guidance to high-performance companies such as Mercedes-Benz and Nedbank.
Pardon Mujakachi, Vice President, Strategy & Partnerships, Africa said: “South Africa is a crucial market for Chipper Cash, and it is integral for the company’s regional growth. Sarah brings extensive experience from strategic industries that are relevant to Chipper Cash’s mission and vision for South Africa. We are confident that she will be a great asset to us and will help us to deliver quality services for our clients”
Chipper Cash offers free P2P money transfers and cross-border remittances, access to cryptocurrencies and global stock markets, virtual cards, everyday purchases like airtime and data bundles, and network API and Chipper Checkout for mass business transactions. The company currently operates in nine countries: Ghana, Uganda, Nigeria, Tanzania, Rwanda, South Africa, Kenya, UK, and the U.S. It has over 4 million users globally.
