Ask Afrika Aims To Assist Organisations In Making Decisions That Benefit Themselves And Africa
Ask Afrika Aims To Assist Organisations In Making Decisions That Benefit Themselves And Africa. Ask Afrika built its business upon the authenticity of Africa. The story of Ask Afrika started a long time ago. From the onset, the business was sincerely interested in the lives of the people of Afrika to assist organisations and brands to make decisions that will benefit both themselves and Afrika. The company is uniquely Afrikan in its approach. Passion drives the business and its belief in the future of Afrika.
Ask Afrika knows that marketers and organisations need factual information on consumers to base decisions upon. Too much is assumed in Afrika, this undermines opportunities and leads to brands being positioned in the wrong way. Although Afrika shares aspects of other emerging markets it is unique in others. The word “ask” is central to Ask Afrika. The company believes that asking leads to facts. Facts enable relevant and less risky business decisions. To ask representatively, report accurately and interpret results to drive decisions, are at the heart of research. It all starts with ”ask”: that is at the heart of what the company does.
Ask Afrika is about asking Afrikans about their lives, brands they desire and use, their views, their fears, their needs, their desires and their attitudes about the issues that impact them. The company has research competence and deep experience across all major research areas. Its expertise lies in government, automotive, media, FMCG, telecom’s, social research, retail and financial services. Ask Afrika applies new-thinking in research practices to enable data-integration, overlays of owned data-sets and internal client data with external data, representative samples and experimental research techniques.
Ask Afrika is unique as it is a company that assists its clients to unlock the opportunities in Afrika. This enables the clients to make confident decisions and leverage their resources to their advantage.
