How 3RC Incorporates Its Passion For Education And Performance To Educate, Motivate And Inspire The Youth Of South Africa
How 3RC Incorporates Its Passion For Education And Performance To Educate, Motivate And Inspire The Youth Of South Africa. By combining entertainment and motivation with education 3RC has become the gateway to schools in South Africa. In the two decades 3RC has chosen to focus on face-to-face activations in schools and completed over 5000 live shows which have touched the lives of more than 1 000 000 learners ranging between the ages of 9 to 19.
It is these learners and future leaders that will lead South Africa into a new era and to ready them for this herculean task it is imperative that they are educated, motivated and inspired. 3RC has stepped up to the plate to facilitate this. Through the company’s professionally produced magazines and its well organised shows and expos it discusses a wide range of topics including study choices, career options and the various philosophies of success. From live shows to one-on-one coaching sessions, be it a class of ten or an exhibition seating 1000 learners, 3RC’s wide product range truly has something for everyone. The company’s passion is tangible and every person who works with 3RC whether it be a corporation or a school is touched by its purpose, to change the face of education as we know it.
Kay Cheytanov started the company in 2001 as a creative outlet for her musical career. She needed to find a different audience and school children sounded ideal. Tired of touring the country surrounded by intoxicated people she longed for a sober crowd where she could share her story and passion. She started her career as a Personal Assistant in the IT industry. Her creativity didn’t like that and soon she ventured into web design, project management and training facilitator for the same group. She always had her singing as a hobby but in 1999 she decided to make her side hustle a reality. To earn an income, she still did contract work for the IT company but she spent most of her time making music, performing and chasing stardom. It was in 2001 that she realised that the life she originally wanted wasn’t for her. She craved stability and influence.
She needed to make a difference and singing at festivals and clubs didn’t bring that kind of fulfilment. The first idea to incorporate education and her passion for performance came while driving and listening to the radio – 5FM at the time. An advert for The Zone Computer College came on and she had a lightbulb moment to incorporate her passion for performance with Education. The rest as they say is history. The Rocking Future Career EXPO was born and has continued to grow year after year. The company went through many incarnations and has done many different educational shows in the last 19 years but one thing has always remained – The passion to see the youth of SA educated, motivated and inspired.
The company’s vision is to change lives for the better by educating, motivating and inspiring the South African youth and their families. It vision is also to link educational needs to marketing and social investment funds to ultimately create a continent of financially sound and highly educated professionals. The company also aims to help influence young people to become healthy and stable individuals, capable of creating happy families.
