How Brand Inscentives Became The First Company To Introduce The Concept Of Scent Marketing In South Africa
How Brand Inscentives Became The First Company To Introduce The Concept Of Scent Marketing In South Africa. Brand Inscentives was the first company to introduce the concept of scent marketing to South Africa, and have grown to be a significant player in the manufacture and installation of commercial fragrance diffusers for use in retail spaces such as hotels, casinos and retail stores.
Scent Marketing refers to the incorporation of the sense of smell together in addition to the other four senses, in a marketing campaign. Corporates have realised that in order to make a long-lasting, unique brand impression, truly engage their customers and draw them in, they have to dig deeper and connect on an emotional level. Selecting the correct scent that aligns with a company’s corporate identity is a tricky task. This is where Brand Inscentives can assist and offer its 12 years of expertise. In some industries, the scent is easy to select and an obvious choice, like the aroma of Pina Colada in a travel agency and coffee in a restaurant. Others are not so easy. What scent would be used in a computer hardware store or a bank or in an office block? Brand Inscentives guides its organisation through the selection process and are also able to create unique signature scents, that become part of their brand identity.
Founded in 2005 by Gillian Meiring and Daryl du Toit, Brand Inscentives are notably the pioneers in the field of Scent Marketing development in South Africa. Being locally based and being an independent company means that Brand Inscentives are not tied to one specific fragrance house. That means that the company has access to the widest possible range of aromas available in the industry.
The company is able to design bespoke scents for its clients’ company which means that Brand Inscentives has a vast scent library filled with options to evoke a wide range of emotions and reactions targeted to their clients. Brand Inscentives works hand in hand with brand owners to design and blend unique brand fragrances and also to implement and install the best hardware required to diffuse the scent.
