How Deluxe Coffeeworks Seeks To Address The Lack Of Good Coffee In Cape Town
How Deluxe Coffeeworks Seeks To Address The Lack Of Good Coffee In Cape Town. Deluxe was started in April 2009 by Carl Wessel and Judd Nicolay. Judd had worked in coffee for many years in his home country of New Zealand and recognised the need for and lack of good coffee in Cape Town. Carl co-owned a prominent production company and was looking for a change of pace from the demands of the film industry. They met in a Cape Town bar at the time where Judd was looking for a partner and a few weeks later Carl emptied his bank account and they bought a 2nd hand roaster which they installed in Carl’s backyard.
Around 6 months later they opened their first shop at 25 Church street in the heart of the Cape Town CDB complete with the in house 5kg roaster and started to sling espresso to everyone from high court judges and lawyers to skaters and punks! It was also home of the 10 rand cup of coffee! Along the way were joined by investor Steve Gray. They expanded to larger premises and opened additional shops in the city bowl, Stellenbosch and several branches in Namibia. Over the last 12 years they have branched out into many areas of the coffee industry including opening several branches in Namibia and healthy consulting business for Hotels ,restaurants and cafes all over the world. The company works with a wide range of different brands to provide the best coffee, service and training – from a small bean to cup setup through to full barista installs, the same as in its own locations.
Deluxe Coffeeworks was started with 2 primary driving forces being excellent consistent coffee at a reasonable price accompanied by hands on knowledgable service delivery. The company strives to be pragmatic and as straightforward as possible while understanding that the entire environment in which the final product is made from the service area and café layout, appropriate machinery, informed managers and well trained barista’s will all have an impact on the outcome of every coffee served for which it is here to consult and assist at every step.
Deluxe has grown from it’s first roastery café at 25 Church street in Cape Towns CBD to five branches spread across the City as well as one in Stellenbosch with the Head Quarters and Roastery Located in Paarden Eiland servicing over 400 wholesale clientele across the country and a roastery and 3 cafés serving the same quality and standards in Windhoek Namibia.
