How Sugarbird Cape Fynbos Gin Has Managed To Extend Its Footprint In The South African Alcohol Beverage Industry
How Sugarbird Cape Fynbos Gin Has Managed To Extend Its Footprint In The South African Alcohol Beverage Industry. Since its inception in 2017, Sugarbird Cape Fynbos Gin has extended its footprint in the South African alcohol beverage industry, beyond the original gin, which has necessitated a change in name, from ‘Sugarbird Cape Fynbos Gin’, to ‘Sugarbird Cape Fynbos Spirits’.
After winning the Luxury Lifestyle award of best premium gin in South Africa in 2021, the company went on to launch a pure potstill 14 year aged Brandy – the award winning and SA Brandy Foundation recognised Sugarbird XO Brandy. Later in 2021, it entered the Rum category with Sugarbird Cape Fynbos Rum. The company also released the more accessible Kindred Spirits, which it affectionately refer to as its Lockdown-inspired range – a range of spirits not afraid to ‘say it like it is’. From this was born, amongst others, a low cost vintage dry gin, called ‘Lean on me’. The Gin has won two critically acclaimed awards since its official launch in September 2021, and for Festive 2021, the company launched a Christmas-inspired ‘glitter’ version of ‘Lean on Me’.
Kindred Spirits also boasts an affordable Brandy “Ja Nee Fok”, in a bid to communicate, via a brandy label, what every South African was thinking during Lockdown. Año de los Muertos, is Sugarbird’s agave spirit – the English translation of the Spanish, is “Year of the Dead.’ This agave has already won a brand of promise award from the International, Tequila Aficionado. Kindred Spirits also boasts an affordable Brandy “Ja Nee Fok”, in a bid to communicate, via a brandy label, what every South African was thinking during Lockdown. The Spirits range grew, and after the Liquor Industry began to normalise, the range welcomed Joker Brandy, Grandmother’s Bear Vodka, and Howler Rum to the stable.
Sugarbird prides itself on imparting a taste of Africa into each of the Kindred Spirits brands, using locally grown, and where possible, indigenous ingredients. Although uniquely individual, each brand shares the same attention to traditional distilling methods, as well as the quality ingredients that go into the making of all of them – true ‘Kindred Spirits’.
