RCL Foods Announces The Acquisition Of Sunshine Bakery
RCL Foods Announces The Acquisition Of Sunshine Bakery. RCL FOODS has announced the conclusion of an agreement for the acquisition of Sunshine Bakery Holdings Proprietary Limited, a Company indirectly majority-owned by AFGRI Group Holdings.
Established in 2005 by Daniel Anastasis, Sunshine Bakery, based in KwaZulu-Natal, is one of South Africa’s largest independent baking businesses. It serves a diversified customer base in the formal retail and general trade channels, through two regional bakeries in Durban and Pietermaritzburg, as well as various depots across the province. The Acquisition is in line with RCL FOODS’ strategy to scale the value-added brands component of its portfolio and to expand the capability of its established Baking business unit into new geographies. The Acquisition will increase bread volumes in the RCL FOODS Baking network by 28%.
RCL FOODS is a leading African food producer in South Africa with a market capitalisation of R13 billion and employing more than 20 000 people in operations across South and Southern Africa. It manufactures a wide range of branded and private label food products which it distributes through its own route-to-market supply chain specialist, Vector Logistics. In line with its passion to provide more food to more people, more often, RCL Foods has acquired a number of businesses with deep South African roots and strong brands, which have enabled the company to diversify its offering and enhance its reach.
Included in RCL Foods’ portfolio are well-known South African brands such as Selati sugar, Supreme flour, Rainbow and Farmer Brown chicken, Pieman’s pies, Mageu Number 1 beverages, Sunbake bread, Nola mayonnaise, Yum Yum peanut butter, Ouma rusks, Bobtail and Catmor pet food products, and Epol and Molatek animal feed, now it has managed to also secure Sunshine Bakery.
