100% Black-owned Agencies Spread Across South Africa Set To Launch “The Black Agencies Network Association (BANA)”
100% Black-owned Agencies Spread Across South Africa Set To Launch “The Black Agencies Network Association (BANA)”,. The Black Agencies Network Association (BANA), is a non-profit organisation and newly formed forum comprising 100% black-owned agencies across South Africa, with a vision to champion transformation and inclusivity within the Advertising, Marketing, Digital & anything industry.
The organisation’s vision is to establish an enabling and sustainable business environment for black communication professionals, by serving as the new driver and thought leader in accelerating the transformation of its industry through the facilitation of increased black-owned agency participation. BANA aims to transform the communication and advertising industry by increasing the slice of business for 100% black-owned and majority black-run agencies.
The total advertising spend in South Africa is ±R58bn (total includes traditional as well as digital advertising) and black agencies account 100% Black-owned Agencies Spread Across South Africa Set To Launch “The Black Agencies Network Association (BANA) less than 2% of that spend. Over the years, there has been little progress and black agencies remain largely excluded. Given that the country also had over 25 years of democracy, we believe the time for meaningful change has come.
BANA aims to transform the communication and advertising industry by increasing the slice of business for 100% black-owned and majority black-run agencies. Total advertising spend in South Africa is ±R58bn (total includes traditional as well as digital advertising) and black agencies account for less than 2% of that spend. Over the years, there has been little progress and black agencies remain largely excluded. Given that the country also had over 25 years of democracy, the company believes the time for meaningful change has come.
