Haircare Brand Jabu Stone Seeks To Promote Pride In Natural African Looks
Haircare Brand Jabu Stone Seeks To Promote Pride In Natural African Looks. The Jabu Stone Natural Hair brand promotes natural hair care and pride in natural African looks to African people worldwide. It is through this positive promotion of African heritage and identity that the Jabu Stone brand has successfully created an entire industry around a natural approach to African hair.
Jabu Stone comprises an authentic range of hair care products that combine and celebrate nature’s finest ingredients to provide ideal nourishment and care for natural hair. Alongside this range of entirely natural hair care products, Jabu Stone has also created numerous opportunities for up-and-coming entrepreneurs and salon owners to embrace and offer natural African styles.
With its continued success, the Jabu Stone brand aims to promote the Afrocentric look worldwide. Combining the natural, honest nature of the brand with international salon availability and mass product distribution, Jabu Stone hopes to inspire people to be themselves, to be proud of their heritage, and to look after their hair naturally. Over two decades ago, Jabu Stone Natural Hair founder Jabu Stone decided to turn his back on the growing trend of Western style fashions and culture norms to which African people were losing their identities. He was concerned with the extent to which African people, both male and female, denied the beauty of their own natural hair texture by flattening it with damaging relaxers, perms and similar produces.
As a young man who’d just completed studies in engineering and business, Jabu was looking for a way to leave his mark on the world. While visiting his sister’s salon, he noticed many of the woman burning their scalps and skin in order to achieve a westernized look. This hurt Jabu and he vowed to himself that his people should not have to suffer in order to look good.
