How Ethno Lab Aims To Provide Specialised Ethnographic Research In Emerging Markets
How Ethno Lab Aims To Provide Specialised Ethnographic Research In Emerging Markets. Ethno Lab is a qualitative research consultancy that specializes in ethnographic research in emerging markets. The word ‘Ethno’ draws on its chosen line of speciality, which is, simply put, the study of people in their own environments.
The word ‘Lab’ is derived from the notion that by spending time with consumers in their homes/environments, the company turns their personal spaces into its ‘Labs’ – platforms where it fully immerses itself and are thereby able to dissect through the unspoken, and unearth quality insights. Ethno Lab is a 100% black-woman owned enterprise, with collectively over 21 years expertise in the consumer research industry. The company’s main aim is to provide its clients with a 360 degree view of their consumers, with a real-life context of how their products, as well as that of competitors, are perceived and used.
Ethno Lab goes beyond what consumers say by observing what they actually do; and through this are able to connect the dots and extract valuable and actionable insights. The company prides itself in its ability to assist clients to customize their products and services to the needs of their customers by delivering unbiased objective reports that are an accurate reflection of its engagement. The company does not strive to narrow its studies but to broaden the lens in order to unearth details that would otherwise be overlooked.
The company provides research services, from dipstick to full scope research – it all depends on its client’s needs and budget. The company’s proven methodologies are embedded on ethnographic principles & brought to life using high quality videography.
