Pick n Pay Launches Its New Brand Called Qualisave
Pick n Pay Launches Its New Brand Called Qualisave. South African retail giant Pick n Pay has announced the launch Qualisave, a brand that aims to focus on customers in the growing middle market.
Pick n Pay group CEO, Pieter Boone, said: “Pick n Pay QualiSave perfectly describes exactly what these stores will offer – exceptional prices for quality goods alongside a high-quality shopping experience. We have done an enormous amount of research to understand exactly what customers want and need. We concluded that we could not successfully meet the needs of all our customers with just one Pick n Pay brand.” The company hopes to be able to focus on each customer group so that it can provide that best products and service it has to offer, by doing this it believes that it will be giving its customers what they need as its extensive research has indicated.
Boone continued to say, “Through Pick n Pay QualiSave, we are focusing on what a growing number of customers want in the important middle market, while remaining entirely true to the Pick n Pay brand and values. Customers in Pick n Pay QualiSave stores will benefit from great fresh products, an excellent commodity offer, attractive special offers, a great store ambience, and friendly and helpful staff.”
The company said that it will convert 40% of its stores into Qualisave stores as it aims to focus more on its middle class customers. This will make the company have seperate brands Pick n Pay, which will focus on more affluent customers and Qualisave which aims to provide over 8000 affordable products.
