Andani Africa Seeks To Grow And Strengthen The Creative Economy In Africa
Andani Africa Seeks To Grow And Strengthen The Creative Economy In Africa. Andani Africa’s purpose is to grow and strengthen the Creative Economy in Africa. It does this by creating and co-creating valuable insights through research, strategic advisory and content engagement. Andani Africa is a research, insights, and strategic advisory company specialising in the creative and cultural industries.
It was formed in 2016 out of a need to strengthen research approaches that address knowledge-gaps in the understanding of Cultural and Creative Industries (CCIs) in Africa. Andani Africa works within the intersection of tradition and culture that it likes to call Data Humanism: African forms of storytelling that share insights and knowledge in the tradition of the oral histories of its forebears, and the technological advances afforded it by new digital forms of data analysis and visualisation, harnessing AI for African creative industries knowledge production.
Andani Africa’s purpose is premised on the belief that in order to grow CCIs in Africa, sophisticated ways of data collection and analysis need to be developed to navigate the complexities and intricacies that underpin the CCI’s in Africa. This will in turn enable Africa to reach its full potential. It is through this understanding that the company has positioned itself to be a leader in generating data and knowledge, that not only articulates the opportunities and areas of growth but is informed by a deep understanding of contextual operations and ecosystems of CCIs in Africa
Through its directors and associates, Andani Africa has a wealth of knowledge and expertise that cut across research, insights, and analytics, CCI programming, private sector investment in CCIs, and public-private partnerships for the advancement of CCIs in Africa. The company has also partnered with UJ to conduct research into 4IR and Creative Industries in Africa, culminating in the Futures and Beyond Forum 2021.
