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The Digital Alliance Seeks To Use Its Entrepreneurial Lessons To Help Small Businesses Achieve Success

The Digital Alliance Seeks To Use Its Entrepreneurial Lessons To Help Small Businesses Achieve Success. The Digital Alliance’s (TDA) story is about falling in love with its SME clients and working with them to help them build their brands and bring in more customers. Its tag line “Create it Forward” says it all – the company strives to pay forward the lessons it has learned on its own entrepreneurial road trip and to find creative solutions that help its clients reach their destinations.

Like everyone else, TDA has had to make rapid adjustments to survive Covid-19. Which is why now its primary offer is a range of easy marketing tools and modular services to help its customers recover from Corona. The company helps small and medium-sized businesses to use the right digital platforms and the right content to communicate effectively with their customers online. It is keeping it simple, affordable and scalable with a range of integrated modules that can be added to, one step at a time. The Digital Alliance makes sure that its clients use tactics that achieve business growth, without technical complexities or wasting money.

The company’s back story is that all of its founders ventured into entrepreneurship many years after starting out with traditional jobs at various agencies and moving on to freelancing in graphic design, journalism, PR writing, project management and web development. Over this time, each of them learned a huge amount about how small and medium-sized businesses need to market themselves. The company’s writers also dived into crafting content for online platforms and upskilling in content marketing strategies.

After doing their time at the coalface and with senior experience behind them, they pooled their expertise to take on full-service marketing projects. They started their first agency, 10 Plus Media, in 2012. Six years later, they teamed up with a wider network of associates and rebranded as The Digital Alliance.

By Thomas Chiothamisi
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