Production Studio Skinny LaMinx Seeks To Make A Significant Contribution To SA’s Manufacturing Industry
Production Studio Skinny LaMinx Seeks To Make A Significant Contribution To SA’s Manufacturing Industry. Heather Moore’s simple, clean pattern designs and unusual colour palette are inspired by everyday things, her love of midcentury style and a dose of African chic. In 2007 she started screenprinting her patterns onto fabric, just for fun. Next thing, her hobby had become a business called Skinny laMinx, and the things she’d designed could be found in stores & homes around the globe.
The Skinny laMinx design and production studio is where the company comes up with all its patterns and designs. It’s also where it cuts and stitches its textiles into beautiful homeware, before sending them all around the world. The company’s business has grown and changed, but its values are the same as ever as it thinks its growth has a lot to do with caring about excellence, generosity, creativity and fun, while doing its best to treat people and the planet right.
Because the company wants to be a true contributor to the local economy and industry, it knows its supply chain intimately, and does all its production nearby. The company’s designs are screenprinted in Cape Town, and everything is cut and stitched by its small but nimble sewing team in the studio above its shop. Skinny laMinx’s fabrics are printed with waterbased inks, and are printed on natural fibre basecloth.
Quality checking is a large part of the company’s business, from the materials that it uses, to the hand-checking of every Skinny laMinx finished product, to the relationships that it builds. While it deals in matters of style and decoration, and it does believe that humans need beauty to thrive, Skinny LaMinx is very aware that for most people, food on the table and money for school shoes is a far more pressing issue, hence it is always on the lookout for opportunities brighten lives with gifts of its fabrics and designs.
