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How Asanda Maqabuka’s Desire To Build A Long Term Sustainable Business Led To Her Establishing Chicken Bar SA

How Asanda Maqabuka’s Desire To Build A Long Term Sustainable Business Led To Her Establishing Chicken Bar SA. Chicken Bar was founded in 2019 in the Eastern Cape by Asanda Maqabuka and has become the new home of African grilled chicken dishes that embraces what it truly means to be from an African township. From the heart of the Eastern Cape, they bring forward a forgotten quality of food, flavor, and aesthetic. They pride themselves as an African fast-food brand born from the stories of their origins and needs.

Chicken Bar was born out of the desire to create and build a long term profitable sustainable business. The company’s first, and flagship store, was opened in 2019 in Mthatha, Eastern Cape, South Africa. Throughout the time of its very successful first year of operation, it had numerous people asking to be part of its brand. it believes that Grilled chicken is the humdrum sibling of fried chicken. While nowhere as glamorous or greasy as its crispy companion, it believes grilled chicken is taking over the market and starting to increase immense popularity as it rides the wave of health conscious dining.

Chick Bar SA sells proudly South African meals made with authentic and unique recipes, fit for enjoyment of its customers. The company has perfected the methods of making the meals in delicious different type of tastes. To top it all off, it has a qualified in-house Chef to oversee the entire food taste and recipe development process in order to provide top quality products all the time.

The company also offers opportunities for people to become a franchise owner of the brand. By being a Chicken Bar Franchise owner, one is not only part of a network of store owners, but also part of a unique and exciting franchise system. Since the company started, it has continuously worked on not only improving and refining its procedures, with items such as computerized pricing and management software, but also seeking out ways to better serve its franchise owners as well as continually seeking out additional revenue streams for its franchise owners.

By Thomas Chiothamisi
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