How Ouma Tema Founded Her Clothing Brand, Plus Fab
How Ouma Tema Founded Her Clothing Brand, Plus Fab. The story started when shopping would be a nightmare for Ouma Tema, its either she found what she wanted but never in her size. Everything in her size had grandma written all over them. When life gave the business woman lemons she decided to make lemonade.
Ouma Tema started making her own clothes sharing it on social media, friends and fellow plus size ladies kept on asking where she got all the clothes and sharing with her their shopping frustrations. She saw the gap in the market and launched her own fashion brand targeting plus size women. Her mission is to challenge the stereotype concept that curves have no place in the fashion industry.
From operating out of the boot of her car and garage at her apartment, today Plus-Fab has a fully-fledged production factory employing 16 people and sell through the one of SA mainstream Online store Superbalist and Zando and fastest growing retail chain The Space at the following Branches: Gauteng : Rosebank, Clearwater, Brooklyn, Woodlands, Mall of Africa, Menlyn, Cresta and Sandton; KZN : Gateway and Pavilion mall; and Western Cape : Cavendish and Canal walk mall.
The brand has already been supported by business women and celebrities such as Anele Mdoda, Lebo Mashile, Noeleen Maholowna-Sanqu, Criselda Kananda and Deputy Minister of Women Children and People with disability Hon. Hendrietta Ipeleng Bogopane-Zulu.
