Pura Beverages Announces Its Partnership With Retail Giant Woolworths
Pura Beverages Announces Its Partnership With Retail Giant Woolworths. South African beverage company Pura Beverages took to LinkedIn to announce that it has partnered with retail giant Woolworths, Pura Beverages will now be available in selected Woolworths stores throughout the country.
The post read, “We are proud to announce that PURA Soda is now on shelves in selected Woolworths stores countrywide. This listing is a milestone in our ambitious expansion plan.” The Pura Beverage Company (PBC) is a company based in Cape Town, South Africa, which manufactures, distributes, markets and sells “better for you” beverages. This better for you category is based on global consumer, market research and trends and represents the evolution of beverages, which is rapidly changing consumer drinking habits across the globe. PURA Soda is a challenger brand pioneering this new category “Evolved Refreshment”- being better for you with none of the compromise of taste or refreshment.
“We are very excited and humbled to be partnering with Woolworths to bring our tasty, award-winning products to their stores. We know that Woolworths prides itself on offering its customers the very best quality products, as do we. We aim to help people live a little healthier, in an enjoyable way. Or as we like to call it, live a little PURA,” says Greig Jansen, CEO of PURA Beverages.
Woolworths joined forces with Pura Beverages because it believes it is its duty to leave the world and its community in a better place than it found it, this means that sustainability, transparency and ethical practices sit at the heart of its business. Through this partnership Woolworths is uplifting a local brand that has potential to change and disrupt the landscape of the South African beverage industry, hence it is contributing to building a better place for its community.
