Reebok And South African Brand Nao Serati Unveil Expressive Pride Collaboration
Reebok and South African Brand Nao Serati Unveil Expressive Pride Collaboration. Reebok and South African athleisure brand Nao Serati unveil a footwear and apparel collection in celebration of South African Pride Month. Nao Serati was founded by designer Neo Serati Mofammere in 2014 to create garments that explore the margins of gender, art and sexuality, all while staying true to Neo’s South African heritage. This collection draws inspiration from Neo’s bold, fun design style and his life as a queer person in South Africa as well as Reebok’s intention to inspire human movement for all.
To bring these concepts to life Neo worked with the Reebok team to create apparel that considers people of different sizes, shapes and gender identities. All apparel is available in non- binary sizing and was fit and wear tested by individuals from a variety of gender identities and sizes. The line features a range of tops and bottoms including the Woven Short ($50), Oversized Tee ($35) and adjustable Graphic Tank ($30).
Paired with the apparel is a footwear collection that includes some of Reebok’s most iconic lifestyle and fitness footwear models including the Nano X2 ($150), Classic Slide ($40), Club C ($100) and Classic Leather ($100) to ensure there is a silhouette for everyone. Each shoe incorporates a woven Reebok x Nao Serati badge on the tongue that includes all eleven colors of the Progress Pride Flag.
Nao Serati is a contemporary athleisure brand based in Johannesburg, South Africa. Founded by designer Neo Serati Mofammere in 2014, the brand specialises in unisex garments that explore the margins of gender, art and sexuality, while bearing in mind their South African heritage. Nao Serati is all about a dialogue which asks, dissects and often subverts what it is to be in modern-day Africa.
