De Beers Group Announces Lupita Nyong’o As Its First Global Ambassador
De Beers Group Announces Lupita Nyong’o As Its First Global Ambassador. Mining company De Beers Group has announced that it has partnered with award winning actress Lupita Nyong’o as the company’s first global ambassador, the company took to LinkedIn to make the announcement.
The post read, “We are extremely proud to welcome Lupita Nyong’o as our very first Global Ambassador. The Academy Award-winning actor stars in our new campaign, ‘De Beers: Where It Begins’, which tells the story of the only global luxury diamond brand that starts at the source.” The company believes that, Academy Award-winning actor Lupita Nyong’o possesses rare magnetism and exceptional talent. Epitomising the power of boundless possibilities, she is a force for positive change, sharing its values and commitment to creating a better future for people and the planet.
“With her rare magnetism and elegance, Lupita Nyong’o is a testament to the power of boundless possibilities. Embodying modern and responsible luxury, Lupita is an inspiration for us all and we stand with her as she embarks on an exciting chapter in her career,” says Marc Jacheet, De Beers CEO Brands. A force for positive change, Lupita Nyong’o will also support the company’s #BuildingForever commitment, which aims to advance women and girls in the countries where its diamonds are discovered.
“I’m honored to be the first Global Ambassador for De Beers. This campaign brings to life the transformative power that I feel when I wear De Beers’ diamond creations, and the pride in knowing where they come from and the good they do. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world.” Lupita Nyong’o said in a statement.
