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Fans flock to Xiaomi Store grand opening

A large crowd gathered this past Saturday morning, and a long queue of fans snaked around, outside the brand-new Xiaomi Store at Sandton City in Johannesburg.

They were eagerly awaiting the grand opening, where they could take advantage of amazing deals and get to experience Xiaomi’s products firsthand. The excitement was so much, that some fans arrived as early as 05:30 in order to ensure they were at the front of the line. A loud round of applause erupted as the ribbon was cut, officially signaling the opening as fans made their way inside.  

While some were targeting a new smartphone, others had their eyes and hearts set on one of the many AIoT (Artificial Intelligence + Internet of Things) smart home products available. On the smartphone side, the Redmi Note 11 Pro, and Redmi A1 were in high demand, while the most popular AIoT items on the day proved to be the Xiaomi Smart Air Fryer 3.5L, Xiaomi Robot Vacuum Mop 2 Pro, Xiaomi Electric Scooter Essential, and Xiaomi Smart Band 5.

Some of the other Xiaomi products that fans got to experience at the store included the flagship Xiaomi 12 Series and Xiaomi 12T Series devices. The 200MP camera of the Xiaomi 12T Pro smartphone was a hot topic of discussion. Fans also got to view and interact with a multitude of AIoT smart home products such as smart watches, speakers, robot vacuum cleaners, home security cameras, Mi TV boxes and so much more. 

Specials on offer included 50% off select items and 10% off other select items. Fans would also get a free Mi Band 5, valued at R699, with any smartphone purchased on the day. This was in line with Xiaomi’s driving ethos of bringing innovative technologies to everyone. Gifts and prizes were also in abundance, and a dancing Xiaomi mascot, MiSA kept everyone entertained.   

‘Making quality technology accessible to everyone’ is not just a slogan for Xiaomi; it is becoming a reality for South African fans as the brand reaches another milestone in the country with this store opening.

Fans who missed out on the opening day deals can still take advantage of Black Friday and Christmas specials that are coming in November and December. Visit the store, located at Shop L21, Sandton City, Johannesburg and follow Xiaomi South Africa’s social media pages for updates on special offers, promotions and competitions.

About Xiaomi Corporation

Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues technological innovations, compelling user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the first quarter of 2022. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 478 million smart devices connected to its platform (excluding smartphones, tablets and laptops) as of March 31, 2022. Xiaomi products are available in more than 100 countries and regions around the world.

Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

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