Super-group Owned Betway Comes On Board As Exciting New Headline Sponsors Of The 2022 Betway Summer Cup
Super-group Owned Betway Comes On Board As Exciting New Headline Sponsors Of The 2022 Betway Summer Cup. 4Racing is delighted to announce Betway as the headline sponsor of the 2022 Betway Summer Cup, which will be held at Turffontein Racecourse on Saturday 26 November 2022. Johannesburg’s flagship race will have the theme of ‘The Golden Summer’ and Betway’s sponsorship will see the stakes for the Grade 1 Betway Summer Cup increase this year to R2.5 million.
Betway Summer Cup is one of South Africa’s premier horse races and this year it will be a festive, joyous occasion celebrating Johannesburg’s return to bustling activity and major events after the global Covid pandemic. The first entries for the Betway Summer Cup closed on 21 September and underlined the event’s status as one of South African horseracing’s blue ribbon events with the likes of Graded race champions such as Sparkling Water, Rain in Holland, Safe Passage, Red Saxon, Aragosta, Bingwa and MK’s Pride among the early entries, along with notable performers such as Hoedspruit and previous winner Zillzaal.
“We warmly welcome Betway on board as sponsors of the Betway Summer Cup for the next three years. This is a partnership long in the making and we are absolutely delighted to have a global juggernaut such as Super-Group owned Betway join 4Racing in sponsoring one of our season’s most cherished and coveted events. The Betway Summer Cup promises to be a sensational day of high-quality horseracing and loads of fun for young and old. We are looking forward to working with the Betway team in building up to what we have no doubt will be an amazing race day for all those who love their horseracing and who love Joburg’s spirit and culture of exciting events,” said 4Racing Chief Executive Officer, Fundi Sithebe.
Betway SA Country Manager, Phillip Superamonien, said, “We are excited by the opportunity to demonstrate our innovative approach to sports sponsorship in South Africa. Horseracing forms part of a new and exciting venture that we, as a brand, are proudly embarking on, along with our partners at 4Racing. Horse racing is steeped in tradition in our country and we want to play a part in trying to reinstate that. It’s no secret the challenges that horse racing has been through and faced. but we have no doubt that the industry can yet be a source of great fun and enjoyment for all stakeholders. We look forward to a successful Betway Summer Cup and the growth of it in years to come.”
Betway Ambassador and trainer Mike de Kock, said, “Firstly I think it’s fantastic Betway areinvolved with our flagship event being the Summer Cup. This shows Betway’s commitment to Horse Racing and I look forward to what their impact on the industry will be. I’ve been particularly impressed with Betway and their direct involvement with the grooms and my stable in particular. They are making a big difference in their lives which is extremely important and shows their commitment to uplifting the community and industry as a whole”.
As the world and the city reopen after the restrictions and massive challenges of the COVID global pandemic, it is shaping up to be a Joburg Summer like no other and the Betway Summer Cup will be a celebration of the city of gold’s vibrant lifestyle and its warm, wonderful people. Popular features of the Betway Summer Cup this year will be the Summer Garden hospitality area, the Piazza public area with its delicious food stalls, activities and entertainment and a Half Time Concert with some of South Africa’s top musical talent.
