Thebe Magugu Announces Its Partnership With Christian Dior
Thebe Magugu Announces Its Partnership With Christian Dior. South African luxury clothing label Thebe Magugu took to social media to announce that it has partnered with Christian Dior in order to release the new capsule collection.
The post read, “I am proud to introduce my new capsule in collaboration with DIOR (@dior ); one that benefits CTAOP (@ctaop )- a foundation created by my fellow South African Charlize Theron (@charlizeafrica ), which invests in the health, education, and safety of young people living in Southern Africa. Maria Grazia Chirui (@mariagraziachiuri ) asked me to use Dior’s iconic ‘New Look’ as a base silhouette, which I interpreted through a variety of key wardrobe staples. The collection features our iconic Sisterhood emblem – representitive of themes of unity and empowerment prevalent in both Maria Grazia & I’s work – on a cotton T-shirt, a yellow silk twill scarf, the emblematic #DiorBookTote and more” Available now on dior.com and DIOR flagships in Paris, New York & Los Angeles.”
Christian Dior Couture, the House of Dreams, is recognized for its French heritage & vibrant culture sublimating its unique savoir-faire and creativity through empowering “metiers d’art”. The company’s Maison is a destination for sustainable growth & success where it shapes the future of its Talents in a positive, authentic & generous environment. The company blooms & delivers excellence with passion, determination, courage & optimism to offer meaningful & daring codes. Through this partnership both brands aim to combine their values in order to cater to both their target markets with products that are representative of them.
Thebe Magugu is a contemporary South African fashion brand primarily operating within the field of women’s ready to wear, while having a firm footing in accessories and small multidisciplinary projects. Together with its pillar values of quality,novelty and culture, the company constantly seeks new ways of presenting women with clothing that both complies with and enhances the everyday sleek, forward-looking design intersects with motifs from the continent’s storied past, providing smart, multifaceted clothes as valuable as their woman.
