Finclusion Group Rebrands To ‘Fin’
Finclusion Group Rebrands To ‘Fin’. Financial services company Finclusion Group has announced that the company and all its brands and products have undergone a brand integration and are now known as Fin. Fin is Simply Smarter Finance for everybody. Providing its clients with credit, insurance, financial wellness and more: fast, convenient and reliable.
With products across Sub-Saharan Africa, we are now active as Fin Kenya (formerly: TrustGro); Fin Tanzania (formerly: Fikia Finance) and Fin South Africa (with its products now being SmartAdvance by Fin, NiftyCredit by Fin, NiftyCover by Fin, MediFin and e-Fin).With this step, the company is consolidating its footprint across Africa under one identity and highlighting its ambition to be the leading international neobank across Eastern and Southern Africa.
Fin’s mission is to enhance the quality of life of its customers through simple, convenient, and appropriate financial services. This is why the Fin team across Africa has chosen its new slogan: ‘Simply Smarter Finance’. “We’re so proud to have consolidated our different products and brands into Fin, but what’s more is that our teams across Kenya, South Africa, Tanzania, and Uganda are now also one. We’re so excited to build Fin alongside so many great people.” the company said in a statement.
Fin consists of a team of fintech professionals and entrepreneurs from around the world. The team is passionate about building products that help to make financial tools easily accessible for people throughout the African continent. By leveraging the company’s risk, credit, and technology expertise, Fin aims to be at the forefront of the fintech sector as it prides itself on its supervised machine learning and AI capabilities. These tools give the company the ability to make highly informed predictions on credit applications in seconds; based on both financial and psychometric data.
