Hope Sonic Announces Its Partnership With Shoprite And Checkers
Hope Sonic Announces Its Partnership With Shoprite And Checkers. Proudly South African business, Hope Sonic, has created 30 new permanent jobs by expanding its Zeus toy range in Shoprite and Checkers supermarkets, just in time for the festive season.
The small enterprise supplies Shoprite and Checkers with a range of toys made from recycled materials, including a digger, dump truck and various ride-on bikes. Hope Sonic now employs around 100 people – of which 70% are women – following the expansion of its range from one to 16 toys and anticipates further growth in 2023.
The company is located in Blackheath, Cape Town, and employees live within walking distance of its factory. “Most of our employees reside in Happy Valley, Blue Downs. We believe in empowerment and teaching our employees. All training is in house on the job training.”- David Damon, Managing Partner at Hope Sonic.
The Shoprite Group is the largest retailer in Africa, known for its iconic supermarket brands Shoprite, Checkers and Usave. Starting with just eight stores and 400 employees in 1979, its business is now the continent’s industry leader by market capitalisation, sales, profit and number of employees and customers.
The Zeus Mx2 ride-on bike is made from 100% recycled plastic, which amounts to approximately 20 milk bottles per bike. The dump trucks and diggers are made from 60% and 50% recycled material, respectively.
