Hot 102.7FM Announces Its Partnership With Joburg Super Kings
Hot 102.7FM Announces Its Partnership With Joburg Super Kings. The Johannesburg-based radio station has struck a deal with another prominent brand, and this time one that gives it global exposure through the sport of cricket.
Hot 102.7FM has become the official worldwide radio partner of the Joburg Super Kings, one of the six franchises that will compete in the upcoming inaugural SA20 cricket league, which got underway on 10 January 2023. The Joburg Super Kings are owned by the Chennai Super Kings, four-time winners of the Indian Premier League and one of the biggest franchises in world cricket, with this partnership set to take the Hot 102.7FM brand to an even wider audience, as it looks to expand its online streaming presence.
“It’s a pretty big deal and the reason why is because it’s a global deal with a team that is owned by one of the IPL’s most successful and valuable franchises,” says Lloyd Madurai, managing director of Hot 102.7FM. “On top of that, the Super Kings are Joburg’s representatives in the SA20 and we regard ourselves as ‘Joburg’s Radio Station’, so the fit made sense and we believe we can deliver substantial value for JSK, as they embark on their first SA20 campaign.”
“Hot 102.7FM is an existing partner of the Lions and hence understand the cricket fan in Johannesburg. The station’s high listenership, owing to their possibly differentiated music format and having some of South Africa’s most loved presenters, to go along with compelling content, makes for a good fit. Their team is passionate and there are synergies we see in their efforts towards community through their charity and training through their academy,” says Ankit Baldi, CEO at the Joburg Super Kings.
