Jacaranda FM Announces Its Partnership With Pretoria Capitals T20 Cricket Team
Jacaranda FM Announces Its Partnership With Pretoria Capitals T20 Cricket Team. South African radio station Jacaranda FM has announced that it has partnered with South African cricket team Pretoria Capitals.
“The opportunity to support Pretoria Capitals is an extension of our existing sponsorship strategy to sponsor local sports teams in Gauteng, and give this new and exciting cricket tournament the commercial support they need to thrive,” said Jane Ruinard, commercial manager at Jacaranda FM.
The Gauteng based radio station has been one of the most consistent supporters of local sports and their professional franchises by sponsoring teams like the Titans cricket team for over 30 years, the Blue Bulls rugby team for over 15 years, and now recently adding the Pretoria Capitals to the company of fan favourites to support. The sponsorship deal was concluded in mid December last year and will continue throughout the one month tournament, with the outlook to continue the relationship in the future.
“Sport culture is an important facet to the Jacaranda FM community and we’re very excited to bring this explosive cricket exhibition to our audience, and our audience to the fanfare and excitement of T20 cricket with a home-grown team to root for if you’re from the Jacaranda city,” adds Ruinard.
“Sport culture is an important facet to the Jacaranda FM community and we’re very excited to bring this explosive cricket exhibition to our audience, and our audience to the fanfare and excitement of T20 cricket with a home-grown team to root for if you’re from the Jacaranda city. We have all been united, moved, and inspired by our country’s sports men and woman. Sport can teach teamwork, accountability, strategy, perseverance, leadership and develop healthy habits; these values are worth pursuing through commercial sponsorship deals like this one as these values echo our community sentiment,” Ruinard concluded.
