CSA And Castle Lager Extend Official Supplier Partnership
CSA And Castle Lager Extend Official Supplier Partnership. Cricket South Africa (CSA) and The South African Breweries (SAB) have announced their continued partnership which will power the Proteas men and women’s teams and international cricket matches taking place within the borders of South Africa.
Welcoming the continued partnership, CSA Chief Executive Officer, Pholetsi Moseki, said: “CSA is thrilled to have Castle Lager and SAB as a partner again. Castle Lager has an incredible footprint in sport because they understand sport, and specifically the cricket environment. We are looking forward to great days in full stadiums and together bringing more cheers to our supporters. I thank SAB for coming back into the fold and working with us to make cricket the No 1 sport in South Africa.”
Founded in 1895, The South African Breweries (Pty) Ltd (SAB) is part of AB Inbev, the world’s biggest brewer with more than 400 brands and brewing interests around the world. SAB is South Africa’s leading brewer and one of the nation’s most admired companies. The company operates 7 breweries and 42 depots in South Africa with an annual brewing capacity of 3.1 billion litres. Its portfolio of beer brands meets the needs of a wide range of consumers and includes brands rich in heritage such as Castle Lager, Hansa Pilsener and Carling Black Label.
“As an effort to keep driving South Africa forward, we are proud and are committed to ensuring the growth of national sports through our partnerships. This is how we grow our business responsibly and create a lasting impact in the communities we operate in. Cheers to the future,” said Vaughan Croeser, Vice-President of Marketing, SAB.
