How A farming Community In The Eastern Cape Inspired The Curls In Bloom Hair Care Brand
How A farming Community In The Eastern Cape Inspired The Curls In Bloom Hair Care Brand. The story of Curls in Bloom began nestled in the foothills of the Amathola Mountains in the Eastern Cape where a small pro-active farming community set out to work the land every morning, farming rich indigenous essential oils and floral waters.
The essence of Curls in Bloom lies inside the bottle. An all-natural, vegan friendly blend of hydrating floral waters, nourishing Shea Butter & moisturizing Castor, sourced from South African farms like this, Qobo Qobo, organic growers of Rosemary & Cape Geranium, the perfect ingredients sustainably sourced & ethically farmed for the ultimate hair care range created for the conscious shopper. This Proudly South African brand is the first of its kind in the way it’s designed, sourced & manufactured. The brand consists of a blooming community of individuals that prides themselves in putting their Bloomers first.
Through selecting floral waters and oils which are organically grown from farms like Qobo Qobo in the Eastern Cape, the brand gained vegan status. Curls In Bloom products are also free of any silicones and its formulas have been made to be environmentally conscious. Taryn Gill (Co-Founder) said in a statement, “With tracing media patterns and international trends data I noticed lots of floral themes and blooming colourful trends that were exploding, that was when the idea of Curls in Bloom was birthed. The idea was to create a brand using floral waters and pure essential oils that will resonate with its consumer that the best way to predict the future is to create it.”
Curls In Bloom always strives to innovate and learn from its consumers. Despite only launching their impressive offering last year, the brand has already expanded the range with some new products to meet the needs of their consumers.
