How Fashion Brand Medu Aims To Represent And Celebrate All Cultures
How Fashion Brand Medu Aims To Represent And Celebrate All Cultures. Medu is a bold traditional fashion brand established in 2021. The brand was co-founder by Mahlako and Thetlwane, their love for traditional clothes stems from their upbringing and was invigorated when they worked collaboratively on an Instagram micro-blog showcasing sepedi traditional outfits, weddings, and all things cultural.
Medu is a company that believes that all cultures should be equally represented and celebrated. That’s why the founders started the company, it also aims to bring beautiful, high-quality traditional attires to the world. The company’s vision is to create pieces that not only look amazing, but also resonate with people and are easily accessible. Mahlako and Thetlwane are proud to offer a clothing that is inclusive of multiple cultural traditions and histories.
The founders are grateful to be supported by an amazing community of friends, family, and a team of talented young professionals and graduates from top fashion schools in South Africa. With their help, they have been able to bring their vision to life and create stunning, one-of-a-kind pieces that are perfect for any occasion. The company is passionate about creating unique and culturally significant clothing pieces that make its customers feel confident and empowered. It believes that every garment has a story to tell, and it wants to share those stories with its customers.
Medu believes that everyone should be free to celebrate their culture in its vibrant and colourful glory. That’s why the brand’s tag line is “Live in Full Colour”. The company wants its clients to embrace their roots and celebrate their culture through their clothing choices.
