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Rand Show Confirms Absa As The 2023 Show Banking Partner

Rand Show Confirms Absa As The 2023 Show Banking Partner. The Rand Show has announced that Absa has come on board as the official bank partner for this year’s event. This is incredibly impactful as the bank will sponsor a R50,000 cash prize for the winning SMME stand at the show. All SMMEs who book a stand in Hall 7 will be automatically entered into a competition in which visitors to the event will judge the winning stand.

In addition to this support, Absa is offering exhibitors the opportunity to trade using the bank’s merchant point-of-sale devices with free device rental, low transactional costs, and direct settlement of trading funds to a transactional account. The organisation will also be sharing essential payment option information as well as funding options at the SMME Summit being held on the 5 April, where Belinda Allen, payment specialist, will be presenting to SMEs.

“Working with other stakeholders and the industry, Absa continues to seek various ways in which we can support our business customers and, in particular, small and medium enterprises (SMEs). Absa is fully committed to supporting SMEs along their journey by building strong relationships with them and creating innovative solutions that meet their unique needs, and our strategy to stay close to customers has placed us on solid footing to respond to the unique challenges faced by this vital segment. Our sponsorship of the Rand Show allows us to have meaningful conversations with clients, and it is a platform where we can connect to individuals and the business community,” says Ronnie Mbatsane, managing executive, SME Business Absa Relationship Banking.

The Rand Show is the largest consumer exhibition in South Africa, it is hosted annually at the Johannesburg Expo Centre over the Easter holiday weekend. With a legacy dating back over 125 years, the Rand Show remains South Africa’s largest, most iconic consumer event that has entertained multiple generations of South African families. The Rand Show revolves around families, their lifestyles and living spaces. Part of the experience is taking families on a journey where they experience a range of individually themed expos that cater to all of their requirements. The show showcases and supports local talent in the form of entertainment, activations and annual talent competitions, it provides activities and enjoyment for the whole family.

By Thomas Chiothamisi
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