Mcofana Is A Coffee Brand That Aims To Embrace The Culture Of Black People In Townships
Mcofana Is A Coffee Brand That Aims To Embrace The Culture Of Black People In Townships. Nyakallo Mokoena is the founder of Mcofana, a local coffee brand currently buzzing in the townships. Mcofana originates from the blend of the kasi slang and the word Coffee. The name is inspired by being proud of the beautiful kasi identity from how black people talk, dress and most importantly how they embrace themselves as black people.
The slogan have a cup of grind is the company’s way of saying wake and smell the coffee. Grind is referred to as the process of working towards one’s desired goal in slang use but in the coffee business the term “grind” refers to & is part of the process of turning coffee beans into drinkable coffee which can then be used to make their favourite Mcofana beverage. So every cup of Mcofana is filled with both types of grind the work and quality.
Mcofana doesn’t only just offer good quality coffee but its approach and methods of reaching out to people are way different and unique. The company is still young and positively energetic, it is therefore able to deliver the same energy and feel through its brand. The company is self-funded and it uses direct marketing techniques whereby it goes to various areas to promote and sell its products as a pop up store. This allows the company to give customers a personalised touch & allows customers the opportunity to easily engage with them to get direct feedback.
Mcofana doesn’t just view coffee as just a drink, but as a global commodity. The African market is vast in growing, processing and trading the best quality coffee beans for various robust flavours worldwide. As Africans in the global market its brand will stand out as one of the influential coffee brands within the continent of Africa. Mcofana is in the process of building a proudly African franchise that will spread across the African continent firstly before seeking opportunities overseas. The company is also in the process of building a strong product offering & firstly marketing its product to various South African communities. This will ensure that by the time it branches out into Africa it is ready & able to compete.
