Basketball Africa League And New Fortress Energy Renew Marketing Partnership For 2023 Season
Basketball Africa League And New Fortress Energy Renew Marketing Partnership For 2023 Season. The Basketball Africa League (BAL) and New Fortress Energy Inc, a global energy infrastructure company founded to help accelerate the world’s transition to clean energy, announced an extension of their marketing partnership that will see NFE support the BAL’s social impact initiatives throughout the league’s 2023 season. The extension also sees NFE continue as a Foundational Partner of the BAL and the league’s Official Energy Partner.
The third BAL season tipped off on Saturday, March 11 in Dakar, Senegal, and once again features the top 12 club teams from 12 African countries playing a total of 38 games in Dakar; Cairo, Egypt and Kigali, Rwanda over three months in 2023. The season continued when Cote d’Ivoire’s Abidjan Basketball Club took on defending champion Tunisia’s US Monastir. NFE and the BAL will also collaborate on several social impact initiatives throughout the season focused on female empowerment and environmental sustainability.
“We are delighted to renew our collaboration with NFE to positively impact young women, the environment and local communities across Africa throughout our third season,” said BAL President Amadou Gallo Fall. “As a Foundational Partner, NFE has been instrumental in helping establish the BAL as a world-class professional basketball league that champions youth empowerment and social responsibility. We look forward to continuing to work together to extend the BAL’s impact well beyond the lines of the court.”
“We’re proud to continue our marketing partnership with the BAL and help expand the league’s impact off the court,” said Wes Edens, Chairman and CEO of NFE. “These initiatives have a real impact on youth across Africa, furthering our efforts to promote gender equity and environmental sustainability as NFE works to accelerate the world’s transition to cleaner, more affordable energy.”
The 2023 BAL season is reaching fans in 214 countries and territories in 17 languages through free-to-air and paid TV broadcast partnerships with the African Union of Broadcasting, American Forces Network (AFN), Canal+, ESPN (sub-Saharan Africa), NBA TV, Tencent, TV5 Monde, Visionary TV and Voice of America (VOA), and livestreaming on the NBA App, www.NBA.com and www.BAL.NBA.com. NFE, Rwanda Development Board, NIKE, Jordan Brand and Wilson return as BAL Foundational Partners. The league’s roster of world-class marketing partners also includes Hennessy and Envol City.
