How DJ Sbu Risked It All To Establish A Black Owned Energy Drink Business

South African DJ and businessman, Sbusiso Leope, popularly known as DJ Sbu, is a risk-taker who has built a successful brand in the energy drink industry. His energy drink brand, Mofaya, has become a household name in South Africa, and it has been able to compete with established energy drink brands in the country.

DJ Sbu risked it all to build and promote his Mofaya energy drink. He invested his own money into the business and worked tirelessly to market and promote the brand. He saw an opportunity in the energy drink industry and decided to create a product that would cater to the needs of the South African market.

In 2015, DJ Sbu was presenting an award at the Metro FM Awards live on TV when he took the opportunity to promote his energy drink. This action was a breach of the broadcasting regulations and led to him being fired from his job at Metro FM. Despite the setback, DJ Sbu remained determined to build and promote his brand.

He used guerrilla marketing tactics to get his product into the hands of consumers. He would set up pop-up shops and use his social media platforms to market and promote his energy drink. This led to his brand being sold in major retail stores such as Takealot and Kit Kat.

However, DJ Sbu’s journey to success was not without its controversies. In 2017, he came under fire for posting a fake Forbes cover which had him holding his energy drink. He later admitted that he had made a mistake and apologized for the incident.

Despite the setbacks and controversies, DJ Sbu’s Mofaya energy drink has become a success story in South Africa. The brand has been able to compete with established energy drink brands in the country and has become a favorite among consumers. In 2023, DJ Sbu compared his energy drink to the trending Prime hydration drink, which sparked a debate on social media.

DJ Sbu’s story is an inspiration to many entrepreneurs and business owners. He took a major risk to build his brand and was willing to put his money where his mouth is. His determination and hard work have paid off, and his brand has become one of the most known energy drinks in South Africa.