PR And Marketing Agency Hook, Line & Sinker Turns 5
PR And Marketing Agency Hook, Line & Sinker Turns 5. South Africa’s Hook, Line & Sinker Integrated PR and marketing agency that defied the pandemic and emerged as a global player in just five years.
In the midst of a global pandemic that caused economic turmoil and business closures, PR agency Hook, Line & Sinker (HLS) has successfully managed to defy the odds and become a rising star in the media and marketing industry. After formally registering in 2019, the company turned Covid-disruption into a business opportunity and secured local and international clients, established global agency alliances, quadrupled clients and staff, and has managed to scoop a couple of industry awards along the way.
Founded in 2017 by agency Head Honcho, Adam Hunter, HLS was introduced with a vision to breathe life back into the PR game by combining the power of digital with marketing, publicity, advertising, and social media. Young, fresh and innovative, the agency’s first client was an international ICT software company which touched on 77% of the world’s global transactions. But then the pandemic hit. Many companies and global stock markets struggled for growth, but for some it was about seizing the moment. What was seen as a business threat quickly turned into a promising venture and HLS propelled to new heights and reach across Africa, Europe, America, and the Middle East.
“HLS was only registered three years ago, and the last 36-months have been challenging for both HLS and the PR industry,” says Hunter. He has learnt that while the exciting world of tech and digital was an integral component to the agency’s success journey, brands must understand that it creates a divide and a noise that only highly specialised and targeted campaigns can bridge. “For HLS, this is done through delivering a great ‘sinker’ which is what keeps us innovating and adapting to the challenges that digital presents.”
