DYDX Seeks To Assist Companies To Develop Revenue Opportunities And Internal Operating Models
DYDX Seeks To Assist Companies To Develop Revenue Opportunities And Internal Operating Models. DYDX Digital helps businesses keep pace with digital change by delivering solutions that create new revenue opportunities or improve internal operating models. It has three practice areas that combine its skills and expertise in different ways – Product & Service Design, Culture & Future of Work and Content & Digital Sales Optimisation – It combines these to deliver transformation solutions that work.
From its teams, to its processes, to its client interactions – the way the company works is unique, enabling it to achieve better results, faster. As a digital transformation practice it uses broad teams with varied skills and expertise to help businesses adapt and grow in rapidly changing environments. Through Design Thinking and Service Design, it interrogates a business’ challenges to get from usable digital ideas to in-market solutions that are actually used. The company is based in Cape Town but spread around the world, its distributed teams support forward-looking companies across Europe and Africa.
It sets out to create a relationship between customers and brands. Its practice starts with research, not by looking for answers, but for the right questions that allow it to develop a deep understanding of customers and their context. It is regularly testing assumptions with field data and building rapid experiments to go from hypothesis to hyper-growth.
The future of work is not driven by technology, it is driven by how people use new technology. Whether it’s bots, Agile teams or lean process automation – the “how” of working impacts company culture significantly. Using Service Design as a core, it works with its clients to identify new processes and behaviours that allow change to flourish, so that organisations can really work smarter and not just faster.
Its practice uses research and rapid experimentation to identify the most effective sales processes that yield the highest long term value. Integrating relevant data sources and powerful automation platforms that communicate across the digital eco-system, it develops lead scoring models that drive content and always-on communication strategies. Through high frequency testing it seeks to understand what channels, platforms, content and messages work best and how to constantly improve them, week on week.
