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GoMetro Launches A Groundbreaking Digital Benchmarking Platform

GoMetro Launches A Groundbreaking Digital Benchmarking Platform. GoMetro has announced the launch of a free online tool to help logistics fleet owners measure their readiness for adopting and embracing digital tools in their day-to-day operations. 

GoMetro, a fleet management software platform dedicated to enhancing the operations of fleets worldwide, has launched a free online assessment tool to help companies measure how fit and ready their businesses actually are to digitalize. The tool, at www.gometroapp.com/dma provides organizations with a Digital Maturity Scorecard that helps fleet owners identify where the opportunities are to adopt digital tools in their day-to-day operations.

Whether it is sign-on-glass, monitoring sub-contractor vehicles through shared telematics feeds, connecting to the CANBUS of their own fleet, tracking and improving driver behaviour, or connecting their tyres to the cloud for real-time pressure and temperature monitoring – digital tools are changing the way freight and logistics operates.

According to Justin Coetzee, the CEO of GoMetro, there is significant confusion surrounding the true meaning of digitalization. The term is often overused and misunderstood, as it is mistakenly equated with the mere conversion of analog data to digital format. There is also a danger that digitalization is seen as a silver bullet that can solve all operational issues. However, Coetzee clarifies that digitalization involves strategically integrating technology into an organization and transforming data into actionable insights using the right digital tool for the right job at the right time.

“This online tool is the first in a comprehensive 3-step process designed to guide you through a successful digitalization journey. It will not give the full picture, but it is a good first step in knowing how to measure your current digital maturity level accurately, uncover your strengths and identify areas for improvement, and provide a solid foundation for your digital transformation,” says Coetzee.

By Thomas Chiothamisi
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