Media Beat Is A Start-Up Aimed At Helping Radio Stations Increase Their Revenue Through Highly Personalised Services
Media Beat Is A Start-Up Aimed At Helping Radio Stations Increase Their Revenue Through Highly Personalised Services. Media Beat is a boutique agency, which means that it forms a close working relationship with its clients. Unlike large marketing firms, as a boutique agency the company focuses primarily on developing campaigns with highly personalised service. It believes in getting to know its clients as a person, not only the company for which they work.
If the COVID pandemic has taught the company anything, it’s how important it is to be able to innovate and adapt as a brand. The radio industry is ever changing and evolving, which is where it comes in. With SEO being more important than ever, Media Beat uses community radio stations within the whole Southern Africa and UK’s websites, as they are consistently updated with the function and facilities to accommodate link building with ease. It has partnered with Love Radio in the UK and an Australian branch will be opening later in the year, as it prefers collaboration over competition.
Its aim is to create long term solutions for its clients while creating job opportunities for the community sector. Founder, radio specialist Charita van der Berg from told Biz Community that, “I am thrilled about our partnership with Love Radio and that we are able to bring this unique service to Southern Africa. Media Beat was interested in finding alternative revenue streams for community radio stations and with this partnership we can create those opportunities for clients.”
A boutique agency is a small ad agency that offers customised service. These types of agencies focus on innovative, highly creative branding & advertising They usually work for small and mid market organisations and B2B companies. An agency is generally independent from the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client’s products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well.
