RAPT Creative’s CEO Garreth van Vuuren Makes It To The Top At The 2023 M&G’s 200 Young South Africans
RAPT Creative’s CEO Garreth van Vuuren Makes It To The Top At The 2023 M&G’s 200 Young South Africans. The coveted Mail & Guardian’s top 200 Young South Africans for 2023 has been unveiled, and making it to the list is RAPT Creative’s CEO and Founder, Garreth van Vuuren, who trailblazed his way in the Business Category.
Recognising those who champion the cause of improving South Africa’s economy and contributing towards its growth despite being tethered with many challenges, van Vuuren was recognised for his bold and audacious approach at the peak of the Covid pandemic by founding his advertising agency – RAPT Creative.
“Being recognised in this category is a true honour and achievement, and I know I would not have been noted without the commitment and support of my team. Fuelled by a determination to make the advertising industry a better place through creativity and strategic intelligence, our commitment and hard work have led to us being one of the leading disrupting agencies,” said van Vuuren.
RAPT, which opened its doors just before the global pandemic spiked, pivoted and provide brand solutions to its clients during lockdown to ensure they continue to stay top of mind and grow revenue. This was a rarity when many were seeing major retrenchments and shutdowns. The agency further continued to grow and provide employment for many youths who had faced job losses and other challenges that needed business leaders who could make a difference during this tough time.
“What brings me joy at the end of each day is knowing that I have contributed towards the betterment of others and creating opportunities for South African youth to thrive and truly be a success in an industry that is so often hard to break into,” said van Vuuren. He added that being a business leader in this tough climate has meant challenging his own perceptions of people and business, allowing him to champion an agency that is about allowing his people to come as they are to bring the best solutions for the many clients they serve.
“Working with Garreth for more than three years now has been such a great privilege,” said RAPT Creative’s Division Head of PR & Influencer Partnerships, Khangelani Dziba, who nominated van Vuuren. “His business acumen is unmatched, and his willingness to share his business and leadership skills legendary. But, more than anything, his ability to lead a multimillion-rand business with heart the way he has over the years is something that we can never be more grateful for.”
