RMB Advises On Sale Of Amrod To Oppenheimer Partners
RMB Advises On Sale Of Amrod To Oppenheimer Partners. As financial adviser to Amrod and its selling shareholders, RMB is proud to have been part of the successful sale of a majority stake to Oppenheimer Partners Limited (OP).
Founded in 2000, Amrod has grown to become the largest Trade-only Branded Promotional Products supplier in the Southern Hemisphere. Through their 7000 approved resellers, Amrod offers a comprehensive range of quality products with strong brands and over 14,000 SKUs available at a range of price points, with a leading branding operation able to brand over 300,000 items daily, within 48-hour turnaround times. Its wraparound business services include a B2B e-commerce platform, sales & marketing, and logistics. Its operations span 14 African countries and are serviced through Amrod’s 5 South African branches and showrooms in Botswana, Namibia, Zambia, Kenya and Nigeria.
The sale of a majority stake in Amrod represents a strong exit for Carlyle’s Sub-Saharan Africa Fund, whose funds are managed by Alterra Capital Partners (Alterra), and provides OP with a unique investment opportunity in a differentiated business with a strong presence across the continent. The OP team will no doubt build on the significant success of Amrod to date and benefit from its unique competitive positioning and enduring “economic moat”.
Krishna Nagar, co-head of Corporate Finance at RMB says: “RMB is proud to have been entrusted to advise on the sale of Amrod. In 2016, RMB advised on the initial sale of Amrod to Alterra. Now, once again, we managed to connect the right buyer for Amrod’s next phase of growth through helping uniquely position the business, which operates in a niche sector.”
