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Africa’s Premier Organic And Natural Products Expo Returns In 2023

Africa’s Premier Organic And Natural Products Expo Returns In 2023. Building upon the resounding success of the continent’s first Organic and Natural Products Expo in 2022, South African Trade Promotions (SATP) is excited to announce the event’s highly anticipated return in September. This year’s Expo promises to be more remarkable, featuring a new venue, revised dates, and an exciting new partner.

Ever since the unveiling of details of the 2023 show on various social media platforms, inquiries have been pouring in rapidly. Remarkably, organisers receive over 50 queries daily from potential exhibitors and visitors, pointing to a record turnout in 2023.

Commenting on the remarkable growth in interest for this year’s event, exhibitor Zanthe Burger, Director of Own it Cosmetics, attributes it to her personal experience at last year’s Expo, stating, “The show provided us with exceptional business opportunities. We had the pleasure of connecting with numerous organisations for potential collaborations, while reaching out to an entirely new market segment previously unaware of our brand.”

According to event organiser Warren Hickenbotham, this year’s Expo will elevate these interactions to an unprecedented level with many innovative improvements. “This year’s expo will revolutionise how people interact as we introduce a groundbreaking addition: the African Biotrade Festival,” he explains. “By incorporating this festival into the expo, attendees can expect a vibrant platform for collaboration and exchange.”

Describing it as a “game changer for the expo”, Hickenbotham says the Festival, in collaboration with the German aid agency GIZ and supported by South Africa’s departments of Forestry, Fisheries & the Environment, and Trade, Industry, and Competition (DTIC), will encompass various elements, including hosted overseas buyers, thought-provoking conferences, engaging workshops, productive matchmaking sessions, dynamic B2B forums, captivating demonstrations, and a plethora of investment and trade opportunities.

With the organic and natural products sector serviced primarily by SMEs, the Expo, scheduled to take place from 14th to 16th September at the prestigious Sandton Convention Centre in Johannesburg, aims to provide valuable opportunities for companies to expand their markets. Focusing on five critical natural market segments, namely food and beverages, health, beauty, living, and environment, is the solo exhibition of its kind on the continent.

The global organic food and beverages market was valued at US$188.35 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.0 per cent from 2022 to 2030. “Our expo offers the perfect platform for companies to promote their products and build business relationships with potential buyers across the African continent – and beyond,” concludes Hickenbotham.

By Thomas Chiothamisi
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