Angostura Sponsors The Bar & Beverage Awards Sa 2023!
Angostura Sponsors The Bar & Beverage Awards Sa 2023!. The Bar & Beverage Awards South Africa 2023 is thrilled to announce that The House of ANGOSTURA®, renowned for its iconic aromatic bitters, has come on board as the main sponsor for the prestigious event.
Set to be the most significant recognition platform in the industry, positioning it alongside renowned international drinks awards such as Tales of The Cocktail Spirited Awards, the ANGOSTURA® Bar & Beverage Awards SA aims to set a new benchmark for excellence within the local bar and beverage industry, including supporting industries such as brands, distributors and marketing agencies that drive service excellence for the drinks sector.
As the fourth largest market worldwide for The House of ANGOSTURA®, South Africa holds a special place in the brand’s heart. The decision to sponsor the awards reflects the brand’s commitment to supporting and acknowledging the immense talent and dedication that underpins the local industry. The House of ANGOSTURA® recognises the tireless efforts of industry professionals and seeks to celebrate their achievements through this partnership.
Marketing Manager for ANGOSTURA® bitters in South Africa, Kgalaletso Dithejane says, “This sponsorship represents the perfect alignment of shared values. The brand’s recent launch of two new flavours – orange and cocoa bitters – exemplifies its dedication to innovation and aligns perfectly with the creative essence of the South African bar landscape. The House of ANGOSTURA® continuously strives to push boundaries and elevate the craft of mixology, and this sponsorship enables the brand to further inspire and empower local talent to create exceptional and unique experiences for beverage enthusiasts”.
Further, Paul Reynell, Director of the ANGOSTURA® Bar & Beverage Awards, shared his excitement about the sponsorship, “We are thrilled to have The House of ANGOSTURA® onboard as the headline sponsor for the awards. With their rich history and commitment to excellence, ANGOSTURA® is the perfect partner to support the growth and recognition of the local bar and beverage industry. This collaboration reinforces ANGOSTURA®’s dedication to fostering innovation, recognising excellence, and promoting the vibrant bar culture of South Africa.”
