Huawei’s Sustainable Advertising Solution Enables Ayoba To Expand Acquisition To More Markets Outside Of SA
Huawei’s Sustainable Advertising Solution Enables Ayoba To Expand Acquisition To More Markets Outside Of SA. In the ever-evolving landscape of mobile apps, users are constantly seeking enhanced convenience and seamless experiences. All-in-one apps have emerged as popular solutions, combining multiple functionalities within a single platform. To further elevate user experiences, app marketplaces such as AppGallery and online advertising platforms such as Petal Ads have joined forces with multifunctional apps to provide brands and app developers with a comprehensive ecosystem of services.
Huawei Mobile Services (HMS) thrives on collaborations and its latest partnership with ayoba is testament to its success. With its diverse range of features and targeting capabilities, Petal Ads has proven to be an invaluable tool for the business by placing the brand at the forefront of consumers’ attention.
Ayoba is a mobile messaging app developed by SIMFY Africa. Designed specifically for African users, Ayoba offers a wide range of features, including messaging, voice and video calls, media sharing, channels for news and entertainment as well as games, music and micro-apps. The app has gained immense popularity due to its affordability, data efficiency (free data given to MTN customers in most markets) and localisation features that cater to diverse communities.
Speaking on why Petal Ads is suitable for ayoba’s marketing campaigns, Conrad Geldenhuys, Marketing Manager of ayoba, said: “Huawei has direct access to potential app users on non-Huawei devices. Thanks to Petal Ads’ enhanced targeting capabilities, ayoba has used specific demographics, interests and locations, ensuring that their ads are shown to the most relevant audience. This precision and channel approach has increased the chances of generating qualified leads and conversions.”
As ayoba continues to leverage the potential of mobile advertising through Petal Ads, its impact and presence in the market are bound to grow, connecting communities and fostering digital connectivity across Africa and beyond.
