iKasi Creative Media CSI Partners With Global Event
iKasi Creative Media CSI Partners With Global Event. iKasi Creative Media, a non-profit organization dedicated to providing industry-linked digital media training to rural youth, has been selected once again as the CSI partner for MIP Africa, a global industry event that is part of FAME Week Africa. The event is set to take place from September 3 to September 10 in Cape Town, South Africa, with MIP Africa scheduled from September 4 to September 6 at the CTICC. This partnership between iKasi Creative Media and MIP Africa underscores the importance of empowering rural youth and providing them with opportunities to access the digital media industry.
By working at grassroots level with unemployed youth, iKasi Creative Media assists businesses in media to create meaningful impact on the lives of NEETS (youth that are not in employment, education or training). In Africa, it’s not only technological exclusion that jeopardises the competitiveness in creative products and services, but the lack of accessible training. At the same time, the digital media space, is booming and the world wants to hear African stories. With 66% of youth being unemployed in South Africa, iKasi plays an important role in connecting youth to the tools and technology they need to be empowered creators. At iKasi they say, “build the bridge and leave no one behind!”, explains Lamise Inglis, Director iKasi Creative Media.
“FAME Week Africa provides a platform for African creatives to fast track their careers though conversations, networking and learning. Our partnership with iKasi will highlight the incredible work that they are doing with the youth in the film, television and multimedia space by not only showcasing their student’s work but also providing their creative content creators with the opportunity to connect, be inspired and be part of important conversations. We look forward to growing this partnership,” says Martin Hiller, Event Director of FAME Week Africa, built by RX Africa.
For students, iKasi offers classroom training, online support, mentorship and production work experience that delivers content to community broadcasters. During MIP Africa, attendees will be able to meet with the iKasi Creative Media team, current students and alumni and learn more about the incredible work iKasi does and how you can get involved. “iKasi is proud to represent creative youth from rural communities at MIP Africa. This global platform gives us the opportunity to motivate for more support and long-term commitment from industry to reduce unemployment and to bring much needed access to our youth to participate in a growing creative economy”, explains Lika Berning, Founding Director: iKasi Creative Media.
The importance of the creative industries contribution to sustainable economic growth has been growing steadily. Today digital platforms are used by businesses, artists, musicians, and filmmakers to connect to global audiences. The creative economy can be the leading contributor to economic growth, employment and trade in Africa.
