L’Oréal Paris Announces Partnership With Miss South Africa
L’Oréal Paris Announces Partnership With Miss South Africa. L’Oréal Paris is thrilled to announce its sponsorship of Miss South Africa 2023. As the official makeup, skin and hair care sponsor for Miss South Africa 2023, L’Oréal Paris is dedicated to empowering women to embrace their worth and showcase their beauty inside and out.
In this ground-breaking partnership for the brand, L’Oréal Paris has provided an array of high-quality products to the finalists, ensuring they radiate confidence and glamour throughout the competition. Additionally, L’Oréal Paris has assembled a team of talented makeup artists who have contributed their expertise to the five-part reality Miss South Africa TV series Crown Chasers and the highly anticipated Miss South Africa finale.
What sets this sponsorship apart is L’Oréal Paris’ commitment to inclusivity and diversity. This aligns with the recent rule changes for Miss South Africa 2023, allowing married women and those with children to participate in this iconic contest for the very first time. The age limit has also been modified, reflecting a bold approach that embraces L’Oréal Paris’ long-standing commitment to supporting all women worldwide.
With this collaboration, L’Oréal Paris aims to inspire everyone to ”Walk Your Worth”. This phrase perfectly encapsulates the belief that every woman deserves to feel confident, beautiful, and celebrated for their unique qualities. L’Oréal Paris firmly believes that beauty should know no boundaries or limitations and that every woman has the right to pursue her dreams and aspirations.
“We are honoured to be one of the official sponsors of Miss South Africa 2023,” said Ayanda Mackay, Marketing Manager for L’Oréal Paris Skin, Makeup and Hair. “This partnership allows us to support and uplift women as they journey to redefine what it means to be a beauty queen. We believe that when women are empowered, they can achieve anything they set their minds to, and we are thrilled to be a part of this incredible platform.”
