Paddington Station Steams Through The Prism Awards 2023
Paddington Station Steams Through The Prism Awards 2023. Clever. Creative. Brand-centric. Inspired… and inspiring. These are the words used by the judges of the 2023 Prism Awards to describe what sets Paddington Station and its consumer campaigns apart as the agency scooped 11 awards.
The prestigious event, held at the Galleria in Sandton on 29 July 2023, brought together the leading figures of the South African public relations (PR) and communication industry to celebrate and honour the shining stars driving excellence in the field. Among the brightest stars of the night was Paddington Station, which received a remarkable haul of 11 awards, closely trailing the two biggest winners, Flow Communications and Tribeca, with 13 awards each.
The stage was set for an extraordinary night of recognition, as Paddington Station won the coveted Gold for Best Small PR Agency and the prestigious Silver for Best PR Professional awarded to Dirk labbert. But the triumph did not stop there — the agency went on to win an additional nine awards, showcasing its prowess across diverse categories and reinforcing its position as a leader in strategic storytelling and unrivalled excellence in FMCG (fast-moving consumer goods.
According to Landiwe Manana, Public Relations Institute of Southern Africa (Prisa) general manager and Prism Awards chairperson, the competition was fierce, with a record-breaking 390 entries evaluated by a panel of 70 judges. “This year’s Prism Awards boasted the largest number of entries in its history, and this outstanding participation showcases the credibility and stature of the Prism Awards within the industry,” she said.
Paddington Station managing director Paul Reynell attributes these accolades to the agency’s passion and dedication. “As a consumer-focused agency, we put a lot of time and resources into understanding consumers, and keeping this at the forefront of everything we do is what drives results,” he says. “Our successes with content triggers and engagement flow from this focus.”
