Samsung’s Future Gen Lab Partners With Hypebeast Africa
Samsung’s Future Gen Lab Partners With Hypebeast Africa. Culture Scouts presented by Hypebeast Africa in partnership with Samsung is a new exciting and ground-breaking opportunity for young African creatives to give us a street-level window into Hypebeast culture in Africa using the technologically innovative Samsung Galaxy devices.
This campaign harnesses Samsung’s mission to connect cutting-edge creativity with a global audience and gives winners the chance to craft original content that debuts exclusively on Hypebeast Africa, propelling impactful storytelling in their local communities. The nationwide call-out for South Africa’s creatives to enter went out on the Hypebeast Africa Instagram page garnering over 1000 entries.
The team has narrowed the selection and it is proud to introduce the official Culture Scouts class of 2023, which are, Nondumiso Shange, Day Marumo, Mikhailia Peterson and Mr Hlatswayo. Hypebeast Ltd. has evolved from a personal passion project created by Kevin Ma to becoming a publicly listed media group in 2016. Standing at the forefront of fashion and culture, Hypebeast Ltd. uncovers the latest, emerging trends and creates a lifestyle universe through highly-curated content and various business offerings that inspires, educates, and connects a global audience.
The core motivation of Hypebeast Ltd. is to educate a global, influential audience within the realms of creativity in the context of fashion, arts, design, music in order to inspire, innovate, and drive culture forward. Hypebeast Ltd. was named as one of Forbes’ “Asia’s 200 Best Under A Billion” in 2018 and one of Fast Company’s “Most Innovative Companies” in 2017.
