Business

The SAB Foundation Tholoana Enterprise Programme Opens Applications

The SAB Foundation Tholoana Enterprise Programme Opens Applications. Applications are now open for the SAB Foundation’s Tholoana Enterprise Programme, an 18-month programme designed to empower entrepreneurs from all business sectors to build successful and sustainable businesses.

The programme has become one of SA’s most well-known and impactful business growth initiatives, with participants consistently rating it as life-altering and transformational. The programme specifically targets entrepreneurs who demonstrate a desire and willingness to grow their businesses and create jobs.

The SAB Foundation ensures that there is balanced representation from all nine provinces including peri-urban and rural areas and it actively seeks participation from businesses that are led by women, youth, and people with disabilities. This allows for rich conversation and valuable debate amongst peers on the programme.

The Tholoana Enterprise Programme has garnered significant recognition for its impact on South African communities, with over 555 entrepreneurs supported, of which 50% are women and 57% are youth. These businesses collectively employ over 4500 individuals with 1395 being new jobs since joining the programme. Impressively, the long-term sustainability rate of alumni businesses is nearly nine times higher than the national average, highlighting the lasting impact of the programme on local economies, despite the challenging economic climate in South Africa.

“To maintain business growth, entrepreneurs require strategic, personalised and comprehensive support to help realise their full potential,” says Itumeleng Dhlamini, Head of Programmes at the SAB Foundation. “In addition to extensive skills development and grant funding, we also offer our participants one-on-one mentorship, which is key to their success.”

The Tholoana Enterprise Programme stands out as a sought-after opportunity for high-potential business owners who desire success. Upon acceptance, participants undergo a holistic process of self-assessment, goal-setting, and strategic growth planning, tailored to meet the specific needs of each business. The programme focuses on nurturing business growth, fostering resilience, and creating a thriving network of opportunities for participants long after completion.

Past programme participant, Cindy Malaza of Timeless Opulence, says, “I would like to thank the SAB Foundation Tholoana Enterprise Programme for both the financial and mentorship support. Through the mentorship I was able to take my business from zero to hero, especially through the pandemic where I watched my business grow in leaps and bounds.”

By Thomas Chiothamisi
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